Best Buy: The Marketing Capability – The Future is Digital
June 5, 2009 at 3:30 am agencylogic Leave a comment
Contributor: Stephen M. Fells
Best Buy CMO Barry Judge presents a short but fascinating insight into the companies view on modern day marketing. Judge explains how the company has moved from using TV, newspapers, magazines, and radio where “The target was everyone” to the current environment where “Consumers are giving us all kinds of information if we choose to listen to it.”
Judge adds “You’re part of the conversation [] You don’t get to tell customers what they get to think anymore.”
“For us to be a brand that’s relevant in the future we’ve got to live digitally. We’ve got to live digitally with our communication and we’ve got to live digitally with the products that we sell. And the brands that figure this out, the brands that are on this, I think will be the brands that succeed in the future.”
How many real estate brands think like this?
Entry filed under: Marketing Tips. Tags: agent spending, best buy, blogs, facebook, internet marketing, marketing, social networking, twitter.
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