Best Buy: The Marketing Capability – The Future is Digital

Contributor: Stephen M. Fells

Best Buy CMO Barry Judge presents a short but fascinating insight into the companies view on modern day marketing. Judge explains how the company has moved from using TV, newspapers, magazines, and radio where “The target was everyone” to the current environment where “Consumers are giving us all kinds of information if we choose to listen to it.”

Judge adds “You’re part of the conversation [] You don’t get to tell customers what they get to think anymore.”

“For us to be a brand that’s relevant in the future we’ve got to live digitally. We’ve got to live digitally with our communication and we’ve got to live digitally with the products that we sell. And the brands that figure this out, the brands that are on this, I think will be the brands that succeed in the future.”

How many real estate brands think like this?

The Worlds Most Creative Listing Agent! Enjoy :)

Contributor: Stephen M. Fells

Realtors have to be amongst the worlds best business people and if you don’t believe me watch this ‘creative’ listing video!

Google Wave – The Future of Online Communication?

Contributor: Stephen M. Fells

Personally I have a love hate relationship with instant messenger. While I love that I can talk to someone anywhere in the world and get an answer to a question quickly (and for free) I hate that as soon as the conversation becomes at all, well, conversational the process becomes unbearable. As I sit there waiting on a response I soon reach the point where I realize I am wasting time which leads to me typing three words of frustration: “Just call me”. Using technology for technology’s sake is not smart.

Two years ago Google started a project that involved questioning how email works. Despite the relative newness of the Internet email predates it having been around for more than forty years. The fundamentals of how email works hasn’t changed much over that time period. At a recent Google event they announced their solution, a soon to be released product called “Wave”, a new tool for communication and collaboration on the Web.

But Wave is far more than just another email client. Merging email with instant messenger with Word with SharePoint it seamlessly works across a Website, an email client and a blog.

The following video is absolutely geeky and long but if you want to take advantage of the next ‘wave’ of communication (sorry!) you should at least watch the first twenty minutes.